Most purchase leads get a 40-minute call before anyone knows if they can qualify. How loan officers use a consented soft pull on just a phone number to sort leads in 30 seconds, and the Reg B and TRID lines to stay on the right side of.
A single text to the wrong lead can cost $500, and a campaign can cost millions. Here's what the TCPA actually requires when you call or text leads, what changed in early 2025, and the habits that keep a small team out of trouble.
Most brokers sort leads by when they came in. The ones who close more sort them by whether they can actually fund. Here's a simple, written scoring model built on a consented soft pull, with worked examples.
Most loan leads arrive as a name and a phone number, and half the name is usually misspelled. Here's how lenders turn that phone number into a soft-pull pre-qualification, with the borrower's OK, before the first callback.
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