Per-report pricing looks simple until the first invoice. Here's what actually gets billed, the costs that hide in credit data contracts, and a forecasting model you can drop into a spreadsheet, with worked examples at three volumes.
A lead form that asks for a phone number and nothing else converts better. Phone number enrichment fills in the rest: who the person is, where they live, what kind of line they're on and, with their OK, whether they'll qualify for financing.
The in-home appointment is the most expensive hour in a home improvement sale. Here's how solar, roofing, HVAC and remodeling teams can pre-qualify financing with a soft pull before the rep ever rings the bell, and stay on the right side of the rules doing it.
A rep on the phone, a caller who says yes to a soft pull, and an assistant connected to our MCP server. What the call costs, how score bands map to offers, what goes in the CRM, and why ECOA and the FCRA still apply.
A working pattern for sending every consenting lead to the right person within seconds: a lookup on form submit, a signed webhook, a small router that reads the score and the phone signals, and a queue for everything that doesn't fit.
Most purchase leads get a 40-minute call before anyone knows if they can qualify. How loan officers use a consented soft pull on just a phone number to sort leads in 30 seconds, and the Reg B and TRID lines to stay on the right side of.
How to wire phone-number credit lookups into the CRM your team already lives in: the trigger, the data model, consent logging, retries, and the handful of decisions that separate a clean integration from a compliance headache.
Most brokers sort leads by when they came in. The ones who close more sort them by whether they can actually fund. Here's a simple, written scoring model built on a consented soft pull, with worked examples.
Most walkaways start at the desk, when a buyer learns their payment after an hour on the lot. A soft-pull pre-qualification moves the credit conversation to the first five minutes, without dinging anyone's score.
Most loan leads arrive as a name and a phone number, and half the name is usually misspelled. Here's how lenders turn that phone number into a soft-pull pre-qualification, with the borrower's OK, before the first callback.
Try it now
Name, current address and real FICO® Score 4 from TransUnion data. Results in seconds. As low as $9.99.
