Lead Generation

TCPA Basics for Anyone Calling or Texting Leads

A single text to the wrong lead can cost $500, and a campaign can cost millions. Here's what the TCPA actually requires when you call or text leads, what changed in early 2025, and the habits that keep a small team out of trouble.

Feb 4, 20258 min read

Lenders & Dealers

Lead Scoring for Loan Brokers: Stop Calling Leads Who Can't Qualify

Most brokers sort leads by when they came in. The ones who close more sort them by whether they can actually fund. Here's a simple, written scoring model built on a consented soft pull, with worked examples.

Oct 10, 20247 min read

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